Area Sales Manager (Medical Devices)

Area Sales Manager (Medical Sales)
Location: Field-based – Candidates can be based North of M25 (East Anglia or North London for example) or South of M25 (Surrey, Hampshire, Kent). Territory to be split up between the 2 roles.
Job Type: Full-time, Permanent
Salary: £ up to 60k OTE 100k + comp car or car allowance
Sector: Medical Devices / Healthcare Technology
Overview
A leading provider of patient monitoring and clinical information systems is seeking an Area Sales Manager to manage and grow a well-established customer base across the NHS and private healthcare markets. The role focuses on high-end critical care environments including ICU, HDU, CCU, and Operating Rooms.
With a strong reputation for outstanding service, the company is looking for a proactive sales professional who excels at both relationship management and new business development. You’ll be expected to collaborate closely with technical service and support teams to ensure customer satisfaction and retention.
Key Responsibilities

• Maintain and grow existing customer accounts, ensuring continued satisfaction and product usage.
  
• Identify, target, and secure new business opportunities in both NHS and private healthcare settings.
  
• Build and maintain relationships with a wide range of stakeholders including clinicians, nurses, procurement teams, EBME technicians, and senior hospital staff.
  
• Deliver product demonstrations, proposals, and presentations tailored to customer needs.
  
• Contribute to market and competitor analysis to inform strategy and product positioning.
  
• Meet agreed annual sales and margin targets through structured planning and effective territory management.
  
• Support and adhere to all aspects of the company's Quality Management System (QMS).
  Candidate Requirements
  Essential Skills and Experience
  
• Proven experience in sales within the medical devices or electronics industries.
  
• Strong commercial acumen and ability to manage complex sales cycles.
  
• Excellent presentation, communication, and negotiation skills.
  
• Ability to understand and demonstrate software and technology solutions.
  
• Self-motivated, energetic, and goal-oriented with a high level of initiative.
  
• Competence in Microsoft Office and general IT proficiency.
  
• Full UK driving licence.
  Desirable Attributes
  
• Experience with critical care or patient monitoring equipment.
  
• Experience selling into NHS trusts or private hospital groups.
  
• Insight into hospital procurement and clinical workflows.
  
• Familiarity with EBME and clinical IT systems.
  What You’ll Need to Succeed
  
• A confident and articulate communicator who is persistent and professional.
  
• A natural relationship builder who can identify opportunities and close deals.
  
• An organised and disciplined individual who thrives on delivering results.
  Location & Travel
  The flagship territory is Essex, but candidates may be based in East Anglia, Surrey, Hampshire, Kent, or North London. This is a field-based role requiring regular travel across the defined territory. The territory will be divided and split up as the company experiences growth.
  If you are interested in the role of Area Sales Manager and feel that you have the relevant experience, please contact your Recruitment Partner, Lisa Logan at Unicorn Resourcing on (phone number removed) or email (url removed)
  If this job isn't exactly right for you but you're looking for something new, please contact us for a confidential career discussion.
  Unicorn Resourcing Limited is acting as an Employment Agency in regard to this Permanent opportunity