Commercial Director

Welham Green
5 days ago
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Commercial Director

Reporting To: Managing Director

Location: Welham Green, Hertfordshire

Role and Responsibilities

The Commercial Director is responsible for leading the company’s commercial strategy to drive sustainable revenue growth, profitability, and market expansion. The role oversees sales, business development, customer relationships, pricing strategy, and contract negotiations while ensuring alignment with the company’s operational and manufacturing capabilities.

The Commercial Director plays a key role in identifying new market opportunities, developing strategic partnerships, and strengthening the company’s position within gear manufacturing sectors such as aerospace, defence, medical, energy, or industrial manufacturing.

This job description is not intended to be a complete list of responsibilities and tasks and can be amended at any time according to the business requirements.

Key Responsibilities

Commercial Strategy:

Develop and implement the company’s commercial strategy to achieve revenue and profit targets.
Identify new business opportunities, market segments, and strategic partnerships.
Lead long-term sales planning aligned with company growth objectives.
Monitor market trends, competitor activity, and emerging technologies within the gear manufacturing sector.

Sales and Business Development:

Lead and manage the sales and business development team.
Develop key account strategies for major customers.
Drive new customer acquisition and contract wins.
Build and maintain strong relationships with strategic clients and stakeholders.

Pricing and Contract Management:

Develop competitive pricing strategies aligned with cost structures and margin objectives.
Lead commercial negotiations for major contracts and framework agreements.
Ensure all commercial agreements mitigate risk and protect company interests.
Work closely with legal and finance on contract terms and compliance.

Customer Relationship Management:

Maintain high-level relationships with key customers and partners.
Ensure excellent customer experience and long-term client retention.
Act as the senior escalation point for major commercial issues.

Cross-Functional Leadership:

Work closely with operations, engineering, and production teams to ensure commercial commitments align with delivery capabilities.
Collaborate with finance to manage forecasts, budgets, and profitability.
Support operational planning through accurate sales forecasting.

Financial Performance:

Deliver revenue growth and margin targets.
Monitor sales performance and pipeline management.
Provide regular commercial performance reports to the executive team.

Leadership and Team Development:

Lead, mentor, and develop the commercial team.
Build a high-performance sales culture focused on accountability and results.
Recruit and develop talent within the commercial function.

Key Performance Indicators (KPIs):

Order intake
New business
Customer retention rate / customer satisfaction (net promoter score)
Price

Skills and Experience

Essential:

Significant commercial leadership experience in precision engineering, advanced manufacturing, or industrial sectors.
Proven track record of delivering orderbook growth and strategic business development.
Experience managing complex B2B sales cycles and technical products.
Strong commercial negotiation and contract management skills.
Experience leading and developing sales teams.
Strong financial and commercial acumen.
Own AS9100 processes.

Desirable:

Experience in sectors such as aerospace, defence and medical devices.
Knowledge of CNC machining, precision components, or advanced manufacturing processes.
International sales or export experience.

Qualifications

Degree in Engineering, Business, or related field.
MBA or equivalent commercial qualification.
Or by experience.

Personal Attributes

Strategic thinker with strong business acumen.
Results-driven with strong leadership capability.
Excellent communication and negotiation skills.
Strong relationship builder with customers and partners.
Ability to operate effectively at all levels

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